Synergy Marketing - Iron Man 2 (AC DC Shoot To Kill)

Taken from 'Aint It Cool'

This is one of the most shameless examples of synergy marketing ever.

VIDEO HERE

"Shoot To Thrill” Premieres Today With 11 AC/DC Video Classics on VEVO

NEW YORK January 26, 2010 – Iron Man fans can preview footage from the forthcoming Iron Man 2 movie with the premiere of AC/DC’s new music video for “Shoot To Thrill” beginning today on the VEVO Network. VEVO, the new premium music video and entertainment service, will exclusively premiere “Shoot To Thrill” as well as 11 other AC/DC music videos, which Columbia Records is making available in short-form for the first time.

AC/DC’s “Shoot To Thrill” features heavily in the hotly-anticipated Iron Man 2, which hits theatres May 7. Many never-before-seen clips from the forthcoming movie, as well as incredible performance footage from the band’s recent concert in Buenos Aires, can be seen in the new music video. Iron Man 2, based on the classic Marvel comic, is Paramount’s sequel to 2008’s Iron Man, starring Robert Downey Jr. and directed by Jon Favreau, which grossed over $300 million in the U.S.

Additionally, AC/DC fans will be able to watch exclusively on VEVO just-released short-form music videos of some of the band’s classic hits including “Shoot To Thrill” (from Circus Krone), “Let There Be Rock” (from No Bull), “Thunderstruck” (from Live at Donnington), “Let There Be Rock,” “Rock ‘N’ Roll Damnation,” “If You Want Blood (You’ve Got It),” “Back In Black,” “Thunderstruck,” “Highway to Hell,” “Guns for Hire” and “Rock N Roll Train.” Videos for these songs were previously available only as part of long-form live concert DVDs.

All music videos can be viewed across the VEVO Network, which includes VEVO.com and YouTube. Fans can instantly access “Shoot To Thrill” (from Iron Man 2) on VEVO’s home page or any of the AC/DC videos on the band’s profile page at http://www.acdc.vevo.com .

About VEVO

VEVO is the leading innovative online premium music and entertainment service for consumers, advertisers and content owners that blends the very best in musical content with cutting-edge video technology and a thriving user community powered by YouTube. The content is made available across the VEVO Network, which includes VEVO.com (the service’s marquee destination site), on YouTube through a VEVO-branded channel, and through a VEVO-branded embedded player. The service also serves as a syndication platform for additional internet destination sites, expanding the reach of the VEVO Network across the worldwide web.
VEVO was created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. It is operated independently by a dedicated management team with offices in Los Angeles and New York. The VEVO Network features the most extensive catalog of premium music content found anywhere on the web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard, among many others. Explore VEVO at www.vevo.com.