The key assessment objectives for Institutions and Audiences and TV Drama are:
AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression. ( 30% of the mark)
AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating their own practical work. ( 20% of the mark )
Write a brief plan which addresses the question's most important key words.
Think about your institution(s) and how they target their audiences in the UK.
what are/were the issues and patterns for:
Production
Distribution and Marketing
Exhibition
Exchange
Technological Convergence (can be in any of the above)
Synergies (can be in any of the above)
Cross Media Ownership, etc.?
Remember to analyse the exam question for its key words and phrases to ensure that your answer's ARGUMENT is relevant. It's good exam technique to use some of the question's key words and phrases in your introduction to get you started with your essay's argument. You also need to refer to the question's key words and phrases regularly in subsequent paragraphs in which you make various points in your argument.
AO1 is the most important assessment objective for Institutions and Audiences: (The UK Film industry if you're in Miss Frearson or Miss Elger's group, Music if in Mr Ford and Mr Smith's group) You can show a broader context by making comparisons with big US institutions and their films/artists to throw light on the issues facing UK based institutions for choices of genre, budgets, casting, technology, special effects, marketing, exhibition, the targetting of audiences, critical reception, etc.
Practice Exam Questions
Answer the questions below, making detailed reference to examples from your case study material to support the points made in your answer.
1. Eric Fellner, who heads Working Title Films argues, "It's not the film industry, it's the film business".
To what extent to you agree with this statement? (obviously only do this if you've studied film)
2. "Media production is dominated by global instutitions, which sell their products and services to national audiences." To what extent do you agree with this statement?
3. To what extent is production, marketing and distribution important for an institution's success in the British marketplace?
4. How important is technological convergence for institutions and audiences within a media area which you studied?
5. To what extent have audiences influenced and affected an instution which you have studied?
6. Discuss the issues raised by an institution's need to target specific audiences within a media industry which you have studied.
7. To what extent has exhibition and exhange affected an institution which you have studied?
Thursday, 20 May 2010
Tuesday, 18 May 2010
Saturday, 15 May 2010
Institutions - Music
The world's largest music company has admitted that piracy cannot be stopped.
Francis Keeling, head of digital at Universal Music Group International, said: "Are you going to stop piracy? No you're not.
"To try and set that as an objective is just not going to succeed. Can we make piracy socially unacceptable?
"Absolutely, and that has to be our ambition around the world." Mr Keeling was speaking at the Great Escape music convention in Brighton.
He is responsible for striking deals to get artists including Lady Gaga, Eminem and Rihanna onto digital services outside North America.
He added: "We've got markets like Spain and Italy, where [people say] 'You buy music? What are you doing buying music when you can get it for free?'
"Clearly those markets are in the situation where, unless we can turn those markets around, we're going to have a major problem having a music business there."
Full weightUniversal has been prominent in the fight against illegal file-sharing.
It has also thrown its full weight behind the UK's Digital Economy Act, which will bring in sanctions against serial offenders, including the possibility of temporary internet suspensions.
The controversial law was approved last month and Mr Keeling stressed it was the "right solution".
He also said he was confident the new Conservative-Liberal Democrat coalition government would "remain supportive" of the bill.
The details of the sanctions and how they will be imposed now have to be worked out.
"The solution needs to be fair, proportionate and implemented well," Mr Keeling told delegates.
Friday, 14 May 2010
Ethnicity Theory - Alvarado et al. 1987
Four Key Themes In Racial Representations
- exotic
- dangerous
- humorous
- piteous
Friday, 7 May 2010
Blog checklist - please read!
In order for the moderator to easily check your work, you must ensure you have done the following by Friday 17th May:
1. Labelled all posts relevant to your coursework as either Foundation Portfolio or Coursework. You can do this easily by going into "Edit Posts" and highlighting all of the relevant posts.
2. Put your final piece (either film opening or mag front cover/contents/dps) at the very top of your blog so it is the first thing the moderator sees. You will need to "Edit Posts", click on your blog entry, click on "Post Options" and edit the date.
3.Put your Preliminary task underneath your c/w - only the prelim which relates to your c/w needs to be posted so if you created a film opening the magazine prelim doesn't need to be on there and vice versa. To do this follow the instructions for point 3.
4. Write a post to the moderator explaing what you have done and how they can navigate around your blog e.g. click on the "Coursework" label where you will find all of my Research & Planning and Evaluation.
1. Labelled all posts relevant to your coursework as either Foundation Portfolio or Coursework. You can do this easily by going into "Edit Posts" and highlighting all of the relevant posts.
2. Put your final piece (either film opening or mag front cover/contents/dps) at the very top of your blog so it is the first thing the moderator sees. You will need to "Edit Posts", click on your blog entry, click on "Post Options" and edit the date.
3.Put your Preliminary task underneath your c/w - only the prelim which relates to your c/w needs to be posted so if you created a film opening the magazine prelim doesn't need to be on there and vice versa. To do this follow the instructions for point 3.
4. Write a post to the moderator explaing what you have done and how they can navigate around your blog e.g. click on the "Coursework" label where you will find all of my Research & Planning and Evaluation.
Wednesday, 5 May 2010
Cannes 2010 : Logitech Video Contest
It just doesn't get any better than Cannes in the summertime! MOFILM will be there again alongside the Cannes Lions Advertising Festival, with nine of the world's biggest and most well known brands with our biggest prize pool yet! Make a winning advertisement for one of them and you could be right there with us, screening your work for the ad world's elite.
LINK
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